Today’s business world is saturated with companies offering the same, or incredibly similar, products and services. To stand out and remain competitive, it’s essential that your company’s internal processes are seamless and efficient - and your IT strategy is crucial to that.
Cloud computing offers cost-benefits, business efficiencies, easy scalability and many other competitive advantages that can transform your organization’s internal processes. Yet many businesses are still continuing to operate without it.
In fact, according to a report from Dell, companies that invest in big data, cloud technology, mobility and security can realize up to 53 percent faster revenue growth than their competitors.
An increasing number of businesses are realizing just how important cloud technology is if they are to compete. A Gartner study claims that 28 percent of spending in key IT segments will shift to the cloud by 2022.
Cloud technology can help your company run more efficiently, improve the customer experience (CX) and increase your profits. Before we get into those benefits further, let’s take a look at what cloud computing actually is.
What is cloud computing?
Cloud computing is a term used to describe the use of computing services - including servers, storage, databases, networking, software analytics, remote services and much more - that are delivered through an internet network.
In its simplest definition, cloud computing is computing that is accessed through the internet as opposed to physical hardware or software.
Data collected and stored in cloud computing is processed and stored by remote servers, meaning your organization’s physical devices do not need to work so hard. As a result, this allows for more efficient and reliable business processes.
What are the benefits of cloud computing?
Cloud computing will provide your organization with a wide range of benefits. OT Group has listed six of the most important ones here:
1 - Cost-effective
When looking at implementing new technology into your organization’s processes, it’s important to look beyond the initial price of implementation. Return on investment (ROI) is what really matters.
Cloud computing is fantastic because it allows your business to save money on the purchase and maintenance of expensive new equipment. Not only that, but you won’t have to store your own data. Meaning you can save on all the costs associated with it, such as the hardware, facilities, large IT teams and much more.
2 - Seamless scalability
Every business wants to grow. While growth means your company is making more money, it’s also expensive. You need to pay for the space and salaries for all new employees, and you need to acquire hardware and new equipment for them to do their work.
Cloud computing is perfectly suited for scalability. Since the model uses pay as you go pricing, your company can easily increase its computing capacity without having to invest in physical infrastructure. You can even scale down instantly after seasonal or project-based growth.
3 - Faster performance
Cloud service providers are continually updating their technology to meet the demands of customers and stay competitive. That means your company constantly has access to high-performance servers and the very best technology. As a result, your internal processes will be far more efficient than they would be with outdated physical hardware.
Not only that but, to ensure they meet customer expectations, downtime is incredibly rare in cloud systems. This means your business won’t have to deal with the lost time, productivity issues and lost profits associated with downtime.
4 - Increased security
According to a study from Vormetric, 85 percent of enterprise companies keep sensitive data stored in the cloud. It’s good news for most companies then that the cloud is a fantastic way to protect your business from hackers, infection, internal data theft and ransomware.
Cloud providers use a range of security measures to properly secure your company’s data, such as encryption, authentication, firewall technology, access control and a variety of other high-tech security measures.
5 - Creating a mobile workforce
If your company focuses on project-based work or experiences seasonal fluctuations in demand, it’s likely that you make use of the growing contingent workforce. Perhaps you allow workers to work from home one day a week or have staff members that travel frequently. Either way, it’s likely that your organization has a mobile workforce.
Cloud technology allows your company’s employees to access their work, speak to clients and collaborate with co-workers from any device and any location - improving remote worker productivity. All staff need is a web-enabled device such as a smartphone, laptop or tablet, and they can access everything they need to complete their work.
6 - Loss prevention
Data loss is one of the biggest concerns for any organization. If you are currently using physical hardware, the data that you store will be tied to the computer that it resides in. If you haven’t back up your data and your local hardware experiences an issue, it’s likely you will permanently lose your data.
However, even if your equipment is damaged, cloud computing guarantees that your data is always available. Data stored on the cloud is accessible on any computer or device that has an internet connection.
Want to learn more about cloud-based technology? Contact OT Group today and learn how we can integrate the cloud into your IT strategy.